The business need
Merchandise teams needed to spot emerging franchises, brands, and characters across fragmented media and trend sources.
What the work covered
- Aggregate and parse trend signals from eight sources, including TikTok, YouTube, streaming and gaming platforms, and charts.
- Identify emerging popular franchises, brands, logos, and characters that could inform upcoming merchandise releases.
- Deliver a tool to help the company spot relevant trends early and make better-informed merchandise planning decisions.
Where the project landed
The internal tool aggregated eight sources. According to the client, it remained in use after delivery.
Delivery status reflects the project records, rather than a live service availability check.
